Australasian Exhibitions&Events Pty Ltd

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Why Exhibit?

Exhibitions Deliver!

Exhibitions attract targeted buyers.
Exhibitions attract decision makers.
Exhibitions serve a variety of purposes for visitors.
Exhibitions provide returns.

10 Reasons to Exhibit

Meet thousands of new buyers and develop a quality database
Develop a personal and direct relationship with your clients
Show your full product range in real life rather than a catalogue
Let buyers use all five senses to gain a full appreciation of your product
Get immediate feedback on your product range
Overcome objections and accelerate the buying process
Sell product at the show
Raise your profile in the industry and add value to your brands
Locate new agents and distributors for your products
Launch a new product and generate media interest

Statistics: Why Trade Shows work:...

Meet the decision makers

83% of all visitors to a trade show have the authority to purchase or are a decisive influence in the purchasing decision of the company.
72% of trade show visitors intend to make a purchase either at the show or in the near future.

Exhibitions are effective because

54% of visitors come specifically to see new products and services
48% come for information
40% to keep up to date with technology
15% to make business contacts

Did you know?

46% of people planning to visit a trade show make the decision to attend more than 2 weeks before the show.
25% of visitors decided to attend the trade show because they had attended the same event before
82% of trade show visitors are aged over 25
An average expenditure of 9% of companies’ marketing budgets was measured as returning 23% of business.

Consumer Shows

Did you know?

62% attend for information
34% look for new products and services
21% have attended the same event before
53% plan to attend before the show opens
82% of those from out of town or state have travelled specifically to visit the show
87% are aged over 25